Founder and CEO, SmartShopper Inc. Oren is the chief architect of SmartShopper’s technologies and is responsible for assembling and directing the SmartShopper team. Prior to SmartShopper, Oren was Chief Executive Officer and the co-founder of Hotbar, a successful online contextual advertising company that quickly became an industry leader under his guidance for over 7 years, and was eventually acquired by 180 Solutions. A graduate of the Israeli Defense Force's prestigious “Mamram” technology unit, Oren is an expert in complex computer programming and the former CEO of Israel Board Ltd.

General Manager and VP, Product , SmartShoppper Inc. Keren manages the Tel-Aviv R&D division of SmartShopper. She is responsible for SmartShopper's front-end, ensuring a quality user-experience, sound business model and optimum functionality for both shopping and travel. Prior to joining SmartShopper, Keren was FeedPoint division manager for Quigo.com and Director of Merchant Integration for Shopping.com. She holds a B.A. in Communications and Management from The Open University of Israel.

VP, Research and Development , SmartShoppper Inc. Ilya manages the software development of SmartShopper, in charge of the downloadable applications as well as the complex back-end systems and the data warehouse. Ilya has professional and scientific background as well as management skills, and is well versed in the areas of comparative shopping, having been one of the first employees in Dealtime.com (which later became Shopping.com) and served as the VP of Data Warehousing. Ilya was also the R&D manager of Digital Verification.