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uBid contact:
Anthony Priore
Chief Marketing Officer
tpriore@ubid.com; 773-272-4446


                             SmartShopper contact:
Kevin Mercuri
kmercuri@5wpr.com; 212-999-5585



uBID.COM AND SMARTSHOPPER.COM LAUNCH FIRST-EVER,
PRIVATE-LABEL COMPARISON SHOPPING TOOL

New uBidShopper provides relevant uBid.com offers, wide selection of alternative deals

May 22, 2006, Chicago, Ill. – uBid.com Holdings, Inc. (OTCBB: UBHI) whose uBid Inc. subsidiary is one of the leading online auction companies (www.uBid.com), and SmartShopper.com (www.SmartShopper.com) announced today the launch of uBidShopper, a new, downloadable, comparison shopping software service designed for uBid.com customers.

uBidShopper is free, easy and safe to use. When users search for products or travel deals online, the uBidShopper tool conveniently appears in a separate browser pane with a list of relevant offers from uBid.com’s related product categories. If an item is not available from uBid.com, the tool uses SmartShopper.com’s technology to scour thousands of other online merchants and present a broad selection of product, travel and merchant information.

“uBid.com is constantly looking for new ways to increase our value and enhance customer relationships,” said Anthony Priore, Chief Marketing Officer for uBid.com. “uBidShopper is another convenient way to help our members find compelling offers within uBid.com’s trusted marketplace.”

“SmartShopper.com and uBid.com have partnered to bring users a truly valuable service.
The uBidShopper is the perfect desktop marketing tool, enabling uBid.com to extend and deepen customer relationships. Today, companies need more intuitive tools to allow them to stay connected to customers longer and offer real user benefits as well,” said Ziv Eliraz, Vice President of Strategic Alliances at SmartShopper.com.

SmartShopper.com worked with uBid.com to integrate its inventory of products into a custom version of SmartShopper, built around uBid.com’s unique product offering. uBidShopper is based on SmartShopper.com’s proprietary comparison shopping tool that scours the Internet to deliver the most competitive and relevant retail and travel offers.

Benefits and features for uBid.com include:

  • Customizable design that maintains uBid.com’s look and feel
  • Built-in auction timer that counts down real-time data for each offer
  • Configurable interface that displays dynamic content
  • Automatic delivery of relevant uBid.com products and offers to users whenever and anywhere they shop online
  • Keeps uBid.com in front of consumers at critical time of purchase, even if they’re browsing at another merchant site
  • Cross product promotions that enable uBid.com to offer related items and accessories from its inventory
  • Branded uBid.com icon that provides highly visible presence on user’s browser and easy access to uBid.com’s trusted offers
  • Unique “Mega Auctions” tab to highlight current uBid.com promotions

Consumers can download uBidShopper for free from uBid.com at www.ubid.com uBid.com will also make the tool accessible via cd-roms that will be shipped with customer deliveries.

About uBid, Inc.
On December 29th, 2005, uBid, Inc. merged with a subsidiary of Cape Coastal Trading Corporation and survived the merger as a wholly-owned subsidiary of Cape Coastal Trading Corporation. Cape Coastal Trading Corporation changed its name to uBid.com Holdings, Inc (OTC BB: UBHI) on February 10, 2006 and continues uBid.com’s business as its sole business operation. uBid.com Holdings, Inc. operates an online marketplace located at www.uBid.com offering new, close-out, overstock and refurbished merchandise to both consumers and businesses through a trusted auction style and fixed price format. uBid.com provides consumers the opportunity to bid on or buy a wide variety of popular, brand name products at significant discounts. uBid.com’s unique platform enables only certified suppliers and manufacturers a more efficient and economical channel for maximizing revenue of their surplus merchandise. Furthermore, uBid.com offers consumers a trusted buying environment, eliminating potential fraud by certifying all its merchants and processing 100% of all transactions between buyers and sellers.

Founded in 1997, uBid’s predecessor completed an initial public offering in December 1998 and was subsequently acquired by CMGI, Inc. in April 2000. In April 2003, uBid.com became a majority-owned subsidiary of the Petters Group Worldwide, LLC. Both CMGI and Petters Group Worldwide are shareholders in the surviving public entity.

About SmartShopper
Founded in 2005, SmartShopper.com Inc. is headquartered in New York City, with a Research and Development center in Tel Aviv, Israel. Privately-held, SmartShopper is backed by prominent and seasoned shareholders including Deutsche Bank, Eurofund and Unterberg, Towbin.

The SmartShopper personal comparison tool helps online consumers make informed decisions while continuing to shop where and how they feel comfortable. SmartShopper’s technology combines multiple shopping and travel Web sites to provide consumers with a safer, faster and easier online shopping experience. The company also facilitates direct comparisons between vendors, providing a smarter and more effective way to reach customers. SmartShopper partners include Shopping.com, Epinions, ebookers.com and many others. For more information visit www.SmartShopper.com.

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