This Privacy Policy covers the use of the website www.smartshopper.com and the uBidShopper software and comparative service provided therein (collectively: "uBidShopper"), which are owned by Smartshopper.com, Inc. To learn more about us, go to http://www.smartshopper.com/smartshopper/Company.

At uBidShopper, we're committed to your privacy and your privacy is safe with us. Our Privacy Policy is simple:

What do we do?

• When you visit a shopping or travel website, the uBidShopper software connects to our servers to check for product and travel information, better prices and alternative offers for the product or travel deal you were interested in, in order to present them to you. For that end, the software transmits to our servers only the URL of the e-commerce or travel site you are visiting or the search term you typed in search engines.
• We offer you comparative product and travel deals, as well as additional product and travel information, from the most trusted vendors on the net.

What we don't do:

• We do not collect any personally identifiable information ("PII") about you.
• We do not trade, rent or sell PII to third parties.
• We do not transmit to our servers any information about your searches or website visits, except for information about visits to e-commerce sites and searches performed on such sites or in search engines. When such information is transmitted to our servers, it is processed only for the purpose of performing the comparative service and nothing else is being done with it.
• We do not display popups on your computer.

Learn more about safe surfing and online shopping from the Federal Trade Commission.

WHAT INFORMATION DO WE COLLECT?

(a) Anonymous Aggregate Information

uBidShopper collects and stores aggregated anonymous information about the e-commerce or travel web pages its users view and the data they enter in search engine search fields while using the uBidShopper software (the “Service”). uBidShopper uses this information to determine which alternative offers and additional product or travel information to display on your browser window pane.

The uBidShopper software does not send to our servers any information about the web pages you view unless you are visiting one of the e-commerce or travel sites that we have examined and catalogued. For every such e-commerce or travel web page you view while using the Service, the uBidShopper software transmits from your computer to the uBidShopper server and stores the following information: your Internet Protocol (IP) Address; the Full Uniform Resource Locator (URL) of the web page you are visiting; general information about your browser and your computer's operating system; your uBidShopper cookie number and the date and time the above information is logged. We also collect and store the following uBidShopper usage statistics: what is clicked on the browser window pane; the amount of time the Service is used during each session; which keyword searches are performed within the application search box and what alternative results are received during any given session.

If you are only visiting our site (www.smartshopper.com), we collect the following information: the URL of the web page from which you came; the date and time of each page you view; the name of and information about any advertisement that brought you to our web site; and computer and connection information. If the URL of the page from which you came contains any PII about you, we will not attempt to determine your identity by analyzing the URL in any way. Also the IP address of the computer from which you arrived to our site is recorded by the web server; this is an automated information collection as done by any web server, and we do not store this information for any type of use.

(b) Personally Identifiable Information

Currently there is no personal registration on our site. In the future, we may add services that can ask for your registration. In these cases registration will be optional and you may choose to use the uBidShopper program without revealing any personally identifiable information about yourself. If you choose to register, the uBidShopper software will ask you for some PII (for example your name, email address, and a city or an airport near you) in order to create an account.

If you contact us through the "Partner with us" or "contact us" pages, you are required to provide your e-mail address and, optionally, name and phone number, so that we may be able to respond to your inquiry. In any event, this PII is not used in any manner other than to contact you regarding your inquiry.

Any PII which would be gathered, as described above, is stored separately from the information about the web pages you view and the data you enter in search engine search fields and the two types of information are not correlated or linked.

Except for the specific cases described above, we do not gather PII from you without your specific permission when you visit the uBidShopper site and download the uBidShopper software or use the Service.

COOKIES

Upon visiting www.smartshopper.com, a cookie is sent to your computer that uniquely identifies your browser. This cookie assigns your Web browser a unique series of numbers, letters, or characters that enables uBidShopper's servers to recognize and identify your web browser when you are using the Service and help customize your online experience and make it more convenient for you. The cookie improves the quality of our service by getting a better understanding of how people interact with us. Cookies are also useful in allowing more efficient log-in for users, tracking transaction histories and preserving information between sessions. Cookies are not tied to users' personally identifiable information.

Clear gifs

We and our third party advertising companies employ a software technology called clear gifs (sometimes called web beacons), that help inform us of what content is effective. Clear gifs are tiny graphics with a unique identifier which are used to verify that certain content items have been actually viewed by the user. Clear gifs are not tied to users' personally identifiable information.

WHAT DO WE DO WITH THE INFORMATION WE COLLECT?

uBidShopper analyzes its logs of usage paths and stored search terms collected from users of the uBidShopper software to build anonymous web usage profiles. If a user provides limited PII either through voluntary registration or through contacting uBidShopper, in such case uBidShopper does not correlate or link such user's anonymous usage profile to any PII such user has provided to uBidShopper. uBidShopper uses these anonymous web usage profiles and stored search terms to determine alternative offers to display.

uBidShopper does not:

(a) Associate or store non-personally identifiable web usage data or search information with any PII;
(b) Analyze such web usage data or search information to determine the identity of any uBidShopper user; or
(c) Use PII to determine which ads and alternative offers to display on your uBidShopper browser window pane.

DO WE SHARE THE INFORMATION WE COLLECT?

1. PII- We only share personally identifiable information with third parties under the following circumstances:

We reserve the right to disclose your personally identifiable information as required by law and when we believe that disclosure is necessary to protect our rights and/or comply with a judicial proceeding, court order, or legal process served on us.

In the event that uBidShopper sells substantially all of its assets or is acquired, the Service and all information collected by the Service would be transferred to the acquiring party. In any such transfer, however, such information would remain subject to any terms and conditions applicable to the Service at the time the information was collected, including the terms of this Privacy Policy and any amendment thereto. See "Changes to this Privacy Policy" section.

From time to time, we employ other companies and individuals to perform functions on our behalf, such as technical support services. To perform those functions, it may be necessary for them to obtain access to uBidShopper's databases and servers, which may contain PII about users. They may not use such access or information for any purpose other than that for which such companies and individuals are retained.

2. Anonymous Information - uBidShopper works with third party providers to serve comparative offers when you visit our web site and use the Service, including the browser window pane. We may share anonymous web site usage information about the Service, including the browser window pane, with such companies for the purpose of managing and targeting comparative offers and for market research analysis on our web sites and the Service. For these purposes, we and our third party providers may note some of the pages you visit on our web sites, and while using the Service, trough the use of clear gifs. As indicated above, the cookies and clear gifs are not tied to any PII and we cannot identify your personal information through them.

CHILDREN'S PRIVACY

This website is directed towards and designed for use by persons aged 13 or older. We will not approve applications of, or establish or maintain accounts for, any child whom we know to be under the age of 13. We do not solicit or knowingly collect personally identifiable information from children under the age of 13. If we nevertheless receive personally identifiable information from an individual who indicates that he or she is, or whom we otherwise have reason to believe is, under the age of 13, we will delete such information from our systems.

THIRD PARTY SITES

uBidShopper, from time to time, may work with affiliates and/or sponsors to offer users the opportunity to register for services or subscribe to various newsletters or other information services. While we try to link only to websites that we believe share our respect for privacy, please be aware that uBidShopper is not responsible for the privacy practices or the content of other websites and we encourage you to read the privacy statements and terms of use of such other third parties before you provide personally identifiable information to them since their privacy policy and terms of use shall apply to such activity.

SOFTWARE UPDATES

The Software is designed to check for the availability of software updates to ensure that you enjoy the latest improvements to the Software. When the Software checks for the availability of software updates, anonymous information about the Software version and installed components is sent to our web server. The information is used to determine whether new free software is available for download and is not associated with your PII.

OPT-OUT / CHOICES / CHANGES

To temporarily snooze, permanently disable or set usage rules for certain parts of the uBidShopper Service, go to the uBidShopper pane in the browser, click_"Options", which will open up the Options window, and there select your preferences.

This window gives users the option of changing and modifying information previously provided. You may add or modify the provided information by clicking the options button / link on the left pane or the website.

REMOVAL OF THE SMARTSHOPPER SOFTWARE

If you are having technical or other difficulty with the uBidShopper comparative shopping application, please contact our support team at ubid-support@smartshopper.com.To remove the uBidShopper comparative shopping application you will need to uninstall the software using Microsoft's Windows control panel add/remove software function (by removing the entry "smartshopper").

INFORMATION SECURITY

uBidShopper undertakes reasonable physical, electronic and procedural security measures in order to protect against the loss, misuse and alteration of the information under our control. We restrict access to the database that contains PII to a limited number of employees who may access that information only for legitimate business or legal purposes. Those employees are instructed and trained to maintain the database while safeguarding the privacy of users. While we strive to protect your personal information, we cannot absolutely guarantee the security of any information you transmit to us or from our online products or services.

CHANGES TO THIS PRIVACY POLICY

uBidShopper is constantly evolving. New features are continuously being added to the site and software. With these improvements, our Privacy Policy may evolve. If we decide to change our Privacy Policy, we will post those changes to this Privacy Policy on the uBidShopper homepage and website, on the uBidShopper application, and other places we deem appropriate so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it. We reserve the right to modify this Privacy Policy at any time, so please review it frequently. If we make material changes to this policy, we will notify you here, by email, or by means of a notice on our homepage.

HOW TO CONTACT US ABOUT PRIVACY

If you have any questions about this Privacy Policy, the practices of this site and Service, or your dealings with this web site, you can email us at: privacy@SmartShopper.com

This privacy policy was last updated on March 19, 2006.